Your facility dog is one of the most compelling storytellers in the room — and your social media presence should be too. In this session, Kim Gramlich, President of Justice Facility Dogs Canada and the creative force behind the beloved Paws with Puma channels, shares what she has learned building an authentic, engaging social media presence that goes far beyond cute dog photos. From Instagram to Facebook to LinkedIn, Kim will walk attendees through the art of building a visual story that captures the heart of this work — one that resonates with potential donors, raises community awareness, and opens doors to partnerships and support. Along the way she'll tackle one of every black dog handler's favorite challenges: how to actually capture your dog on camera when they have a talent for disappearing into the shadows. Spoiler — lighting, angles, and a little patience go a long way. Whether your program has zero social media presence or a following you're ready to grow, this session will leave you with practical tools, fresh ideas, and a new appreciation for the story only your dog can tell.
